Nestlé increases investment and expands production in TBNA

稿源:津滨网   编辑:王宁   2020-05-22 12:37

On May 20, the Tianjin Binhai New Area (TBNA for short) sent good news again. Nestlé, a world-leading food company, increased its investment by 730 million yuan, will add its first plant-based product production line in Asia, expand the production capacity of its existing pet food factory, and upgrade its "present" prestige production line and further develop the capacity of Tianjin Nestlé Quality Assurance Center. Nestlé's capital increase this time strengthens its industrial layout in TBNA, and further enriches its product portfolio through technological innovation and high-end product development. It will also help accelerate the development of Tianjin's food industry.

Binhai New Area has always insisted on creating a good business environment as the key to gathering new momentum for development. Through dedicated efforts to provide a full range of service guarantees for investment projects, it has inspired entrepreneurs to invest and start businesses in an unequivocal way, providing ample momentum for the development of the new area. The TBNA conscientiously implements “21 articles for benefiting enterprises”, “27 articles for small, medium and micro enterprises and individual industrial and commercial households”, and 20 measures for stable operation, and implements "4+1" service measures including tax reduction, assistance to enterprises, stabilization of posts, reduction of factor costs, strengthening matching and financial support. It will better play the role of "132" working mechanism, with precise service and careful care. As of May 17, there were a total of 60,018 enterprises resuming production in the TBNA, and 6,408 "enterprises with four index" had resumed production, with a resumption rate of 99.6%.

Under the new normal of epidemic prevention and control, the Binhai New Area has made efforts both online and offline to achieve "no vacation" for investment, "no isolation" for investment projects, "not closed" for investment information, and "no discount" for investment invitation tasks. From January to April of this year, the investment attraction of the TBNA has risen against the trend, with 2,000 landing projects and a total investment of 180 billion yuan. Throughout the year, we strive to reach a total investment of 350 billion yuan, and more than 1,000 key projects.

Four major projects with capital increase will enrich regional product lines.

The Nestlé capital increase project involves new plant-based product production lines, high-end pet food, snack foods and other fields, including four major projects, capital increase and expansion projects for pet food factories, new plant-based product production line projects, and true product expansion project, Nestlé Tianjin Quality Assurance Center laboratory project.

Taking into account the rapid growth of pet food consumption in the Chinese market, Nestlé plans to increase capital and expand production of Tianjin Nestle Purina Pet Food Co., Ltd. In addition to expanding production capacity in the existing plant, it will also actively introduce the production of professional prescription food and wet food and other production facilities with international advanced level to provide pets with richer and higher-end food choices. At the same time, it will also promote the development of pet food industry in the Tianjin Economic-technological Development Area (abbreviated as TEDA) with Purina pet food's strong brand influence and innovative technology at home and abroad.

In order to meet the increasing demand for health and taste from consumers in the Chinese market, Nestlé will invest in Tianjin to build a plant-based product production line, as well as supporting raw material turnover warehouse and freezing turnover warehouse. It will be the first plant-based product production line set up in Asia. The Nestlé Group announced in 2019 that it will achieve zero net greenhouse gas emissions by 2050. This new project will also effectively reduce carbon emissions by increasing the use of new technologies that use plants to manufacture products.

Nestlé has always brought innovative products to the Chinese market. Among them, the "Chengzhen" wafer is the Nestlé flagship wafer series launched in 2019, which is widely welcomed by the market. This capital increase will further invest in the wafer product line, expand production capacity, and upgrade product production technology to provide consumers with a more diverse and healthy choice of casual snacks.

Nestlé has a quality assurance center in the TEDA to provide Nestlé factories in Greater China with comprehensive testing and quality monitoring services, quality assurance and laboratory capacity building training, and food safety and compliance testing technical support while providing an innovative practice base for Tianjin University of Science and Technology. With Nestlé’s initiatives to increase production capacity and more mid-end to high-end food production in Tianjin, Nestlé will step up its efforts to upgrade the Tianjin Quality Assurance Center to further enhance the laboratory’s capabilities in quality testing and monitoring to provide more extensive quality assurance training and technical support in safety compliance testing.

"Massive" capital increase shows that Nestle is optimistic about the Chinese market.

Rashid Qureshi, Chairman and CEO of Nestlé Greater China, said: "Nestlé has always maintained a firm commitment to the Chinese market and continued to solidify its foundation for development in China. Since Nestlé opened its first factory in Tianjin in 1994, Tianjin and TEDA has always been one of our important bases for development in China, and the company has continuously increased investment. We sincerely thank the local government for its strong support and good development environment for Nestlé over the years. We hope that the newly invested plan can promote the upgrade and expansion of the food manufacturing industry and product innovation, and bring new impetus to the sustainable development of the local economy and society."

In Rashid's view, the choice to expand investment is not only optimistic about the business environment and development prospects of Binhai New Area, but also stems from confidence in the development of the Chinese market and industry. He said: "With the support of the Chinese government, Nestlé has achieved initial victory in the prevention and control of the coronavirus pandemic and resumption of production. We chose to increase investment in the Chinese market at this time, which once again highlights our confidence in the Chinese market and a long-term commitment. Nestlé hopes to continue to introduce localized and innovative products to improve people's quality of life and contribute to a healthier future."

Multi-directional efforts help regional industrial transformation and upgrading.

Zheng Weiming, director of the TEDA Administrative Committee, said Nestlé was one of the earliest foreign companies to invest in Tianjin and has a good cooperative relationship with TEDA for more than 20 years. The capital increase and expansion of production will further deepen the strategy of TEDA and Nestlé and this cooperation has a very positive role in promoting the development of the regional healthcare industry.

Zheng Weiming said that during the epidemic prevention and control period, the food safety enterprises in TEDA such as convenience foods, edible oils, frozen dough, dairy products and others concerning people's livelihood have shown strong resistance to risks, and the pet food and feed industry has become a new growth point. They will also become an important force in the future regional food industry. "The food industry already has a good development foundation in TEDA and has formed an industrial cluster, showing a development trend of scale expansion, energy level improvement, and space concentration. In the future, we will continue to pay attention to healthy foods, focus on high-end food projects and food for special groups to strengthen product innovation, actively distributes the feed and pet food industries to further enrich product categories, exert more efforts, promote industrial transformation and upgrading, and make greater contributions to the regional economy." Zheng Weiming said.

It is claimed that, as a traditional advantage industry in Binhai New Area, the food and beverage industry is undergoing transformation and upgrading with the continuous promotion of consumption upgrade. The product structure is developing towards diversification and specialization. Emerging products and innovative categories are constantly emerging. Grain and oil processing, traditional snack foods and other traditional food categories are also continuing to exert force. TEDA has established industrial clusters in the fields of beverages, edible oils, dairy products, convenience foods, functional foods, etc., and has settled more than 140 outstanding representative enterprises at home and abroad such as Master Kong, Nestlé, Mars, Bunge, Yakult, Otsuka, and Fuji Protein. In 2019, the output value of the food industry in TEDA will reach 20.19 billion yuan.